Consumer dominant value creation

Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing

Service-Dominant Strategic Sourcing: Value Creation Versus Cost Saving

The concept of strategic sourcing recognizes that procurement is not just a cost function, but supports the firm’s effort to achieve its long-term objectives. Organizations more and more expect from their chief procurement officer (CPO) to develop long-term and short-term plans in procurement. Typically, however, procurement is driven by a tactical spend management sourcing process aimed at cos...

The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation

The importance of value co-creation processes to firms’ competitive strategy is widely recognized, both in practice and in academia. Therefore, it becomes essential to identify which variables drive consumers to collaborate with companies. A primary influence on this consumer decision relates to the search for greater satisfaction. This article proposes a theoretical model that relates the proc...

Consumer co-creation

The paper provides an integrated view of value creation in the development of new products and services related to ICT. We argue that customer integration into the development process as a whole is a key for enhanced innovation processes. Building on early experiences from two projects conducted with a living lab approach we ask how this approach can help organizations utilize important resourc...

The Effect of Defaults and Task Difficulty on Consumer Satisfaction - Implications for Value Co-Creation Processes

Companies increasingly involve consumers in product design and development, e.g. through built-to-order and mass customization or by integrating data generated at the point of sale into product development and production processes. The latter approach requires that companies provide online tools and interfaces like product configurators for consumer participation in value cocreation. Our resear...